A Brand New day at the Bank Employees’ Credit Union

Welcome to the new look of the Bank Employees’ Credit Union, a brand identity that reflects the transformation, vision and progress that will take your Credit Union into the 21st Century and beyond. 

BECU is transitioning to a new Information Communication Technology platform, which will facilitate Internet account access, e-statement services and more… all facilitated with the click of a mouse or use of a smart phone.  The brand also comes with the promise of a more intimate and personalized member Services Experience.
  

Our new Brand Ideology:

The symbolism of the new logo is that of family:  The families comprising the strength of the co-operative society, the BECU family of dedicated employees in service of and working in the best interest of the families we serve and protect with our innovative financial products and services. 

The hands up-lifting the family connote the self-help nature of the Credit Union, the success of which ultimately rests in the hands of its membership. The BECU is boldly “Embracing the Future” in creating a success model that will facilitate its continued growth and longevity, as an institution where existing and new members can confidently place their trust in achieving greater prosperity.

In 2011, the tale is one of transformation, vision and progress that will take the credit union into the 21st Century and beyond.